Although Instagram was first introduced as a photo sharing app, it has evolved to become a networking, content marketing and a tool for building an audience. Currently, numerous individuals and brands are using the app to get more exposure but it all starts by getting more Instagram followers. Here are a few tips on how to get Instagram followers.
Create a good hashtag and cross-promote it. Start by using it posts on Instagram and also print it offline on receipts, signage or print ads. When promoting on TV or radio, encourage people to share content using the hashtag. List it on any other social profiles, on the website and also in the email marketing campaigns.
Be creative with the hashtags. Yes, the one-word hashtags will work perfectly in some cases but it’s a good idea to become creative and find the best ones. Find hashtags that are outrageous, ironic and funny rather than the normal and boring ones.
Always participate in the popular conversations to get more recognition. Every passing minute, there’s something that becomes viral because of one reason or the other. Therefore, find a way to participate in these viral stories. Although, make sure the story fits in perfectly to avoid being singled out for taking advantage.
Don’t forget to take advantage of the bio URL. By listing the website URL on the Instagram page, it’s easier for people to link directly to the site from the app. However, it’s prudent to change it up every once in a while and make sure the URL links to either the home page, services page or anything else on the website to avoid being boring.
Always use descriptive captions. Yes, posting photos on Instagram often speaks a lot more than any captions used. However, there are a few photos that need a little more description. When choosing one, make sure it explains the photo as clearly and concisely as possible. Don’t use long captions since most people on Instagram get bored very fast and don’t have the time to read further.
Try the influencer marketing option. If there are any influencers as followers turn on the post notifications. That way, there’s a notification every time they post new content and also interact with them frequently and climb up to become one of their favorite brands or people.
Don’t allow tagging of photos that don’t speak to the brand being advertised. Of course, the photos can’t be removed from the site completely but they can’t show on any profile that has blocked tagging. That way, any followers will not find anything confusing posted on the profile. By approving the tags that show on the profile, there’s complete control on what the profile will be tagged in.
Find a customized Instagram style. Yes, the first intention might be trying to fit in with what the competitors are doing but getting a personal style always works best. Find a good way to become local learn how to get instagram followers from different avenues for the best results.