You may have heard various stories of Instagrammers who are making a lot of money on the pictures that they take and share with others. You may have also considered using your own sizable collection of followers to do the same thing. After all, bloggers, tweeters, and YouTubers who have large audiences are all making money in a similar manner. However, is the opportunity on Instagram to build a huge cash empire or simply to make a few extra bucks even there?
The first thing that you may wonder about is how many followers will you need? The short answer to that question is probably not as many as you may think. The long answer to that question will depend on a few factors such as which revenue channels you explore, how engaged your followers are, what niche are you in and can it be directed to a product category such as weight loss, food, fashion, fitness or any of the other popular top hash-tags. Obviously, the more engaged type of followers that you have, the better.
You can make money on Instagram but it will depend on a few key points such as your unique brand of Instagram content, your level of commitment, and your audience. For example, some of the revenue streams that you can pursue include selling your photography, doing a sponsored post for a brand that wants to appeal to your audience, selling or creating a digital or physical product, providing a paid service, or becoming an affiliate which will allow you to make a commission selling other brand products.
Have you ever heard of the word influencer when it comes to working with a particular brand on a sponsored post. An influencer is someone who has an online reputation of sharing or doing awesome things online. An audience will view you as an influencer if you are someone who is a trend-setter, taste-maker, or trusted expert. An influencer will be able to provide opinions about subjects and his opinions will be well respected.
There are many brands out there and often they cannot compete with the opinions of a reputable influencer. They therefore partner up with the respected influencer so as to get the word out about their particular product. Brands do not necessarily focus in on the size of an audience but rather they look primarily at whether an influencer has the audience’s trust. Sometimes it may be difficult to balance your integrity as a creator with the revenue you receive as an influencer. However, an influencer does have the freedom to be fussy about which brands he/she works with.
If your audience is large enough, a brand will search you out but you also have the option of searching out a brand that fits in with your personality and values. This may be important so as to show your audience that you are not someone who is simply selling out. You can contact a brand directly but there are also marketplaces where you can list yourself with the goal of being discovered. Yes, the good news is that you can make money on Instagram.