Create an Effective Marketing Strategy with Social Media
Small businesses don’t know what to do with social media, and that’s a fact. Some business owners think that creating an account and watch it generate customers overnight is the main purpose of social media. To some extent and with hard work, social media sites can help you generate customers and leads 24/7, but when you’re first starting out, you won’t be able to generate that kind of result. At most, you’ll be creating a social media page that’s sitting in the middle of a huge lake. It’s like a canoe without a paddle. You’ll get nowhere.
If business owners are to maximize the full potential of social media for their business, they should be aware that they can create effective marketing strategies that need dedication and hard work.
What are the key factors that affect the success of your social media marketing strategies?
1.) Brand visibility and presence – The main goal of marketing your business online is to create or establish your brand’s presence. Online businesses have found varying forms of success in terms of building brands. When you use social media, you should be aware of the different methods to spread the word out. You can post content, videos, images, and even music files about your products or services.
2.) Consistency and coherence – Like websites, your social media pages should be consistent and coherent. Consistent in a way that you update on a regular basis, like 2 pieces of content a day or 3 hours of interacting with customers. Coherent in a way that your content is always related to your business. Irrelevant content will do nothing but push important and relevant content down your timeline or feed.
3.) Attraction – Social media is an avenue for advertising your products and services. Your ability to create articles, videos, and image can affect the efficiency of your marketing strategy. If you’re not confident about your abilities, you can always hire third-party individuals to do the work for you. Another way for you to draw out more customers is to offer discounts or other incentives. Big brands like Nike and Intel create SHARE-ing contests on Facebook where contestants share the brand’s products on their own page and generate likes or shares. The highest number of likes would win, or depending on the mechanics. Think of gimmicks to keep your customers interested in what you have to offer. After all, one of the principles of Economics states that people respond better to incentives.
Social media takes a lot of hard work and effort, but the rewards are greater. If you do this consistently for a month, you’ll be rewarded with long-term and consistent lead and traffic generation.