Before Anna and I started contentki, we went to a cafe, pulled out a notepad, and began brainstorming all the services we could offer given our skills and experience. We came up with content writing, SEO optimization, and...

The 2023 We❤️NYC campaign was intended to encourage New Yorkers, still pessimistic in a post-pandemic world, to show love for their city. And boy, did it ever. Last year, Maryam Banikarim royally pissed off the Olsen twins and the...

With how quickly the internet changes, people can argue all day about how often to post on social media. Which networks should you use? How frequently should you post? And does the time you post really matter? ...

Recently, a good friend came to me for advice on hiring. She was unsure how to start looking for content writing talent. And, honestly, even as someone in the industry for about 12 years, I can say she was...

As a video marketer, you know there’s no cookie-cutter approach to crafting engaging videos, but you should always ensure you‘re using the best video format for your content, regardless of the kind of video you’re creating. There is...

Graphic design has come a long way since I started in the arts nearly a decade and a half ago. Improvements in tools like Photoshop or my personal favorite, Procreate, from then to now have helped remove creative roadblocks...

If you’d asked me early in my career to define what marketing is, I would have no doubts. “Marketing is about promoting products,” I’d say. But today, it’s one of the toughest questions to answer.  The term is...

The future of conversion rate optimization is here — and it’s driven by AI. From personalized video to scalable email outreach, learn how to maximize conversions with AI CRO. If Kieran and I were to invest our marketing budget...

Creating videos for Instagram has to be one of my favorite marketing tasks. From in-feed videos to Reels, Instagram Live, and Stories, marketers like you and me have so many fun opportunities to get creative and to make things...

It's no secret that live streaming took off during the COVID-19 pandemic lockdown. It proved a valuable tool for forging and maintaining human connections as I saw personally hosting webinars and virtual meetups at my last company —...