Think about all the times you’ve signed up for things in your life. Did you once download Evernote? Dropbox? Spotify? Maybe you’ve even taken a class on General Assembly. Each one of these signups is likely a...

One of my favorite things to do on my personal website is to dig into web analytics. I don’t consider myself a technical person, but over the years, I’ve learned to love what metrics like pageviews, new...

As a millennial marketer, I can tell you quite a bit about the internet—we practically grew up together! Nowadays, the internet and marketing go hand in hand, so you need to know what digital marketing is and how to...

“I’m excited but exhausted by so many changes,” Victor Pan wrote in a HubSpot Slack channel just before dropping half a dozen links to the latest AI news. He’s a product SEO here, and he sounds like he needs...

Effective media planning is crucial for any business to succeed today. Media content — images, videos, written content, and podcasts — keeps you top-of-mind with your target audience and helps you stand out from competitors by ensuring...

When I first started my small business, the thought of advertising seemed daunting. With a limited budget, I couldn't fathom spending thousands on TV commercials or ad campaigns. But over the years, I‘ve discovered that effective advertising...

You’re sitting around a conference room, trying to figure out how to best engage your leads and customers, sell more products, or just “stay top-of-mind” for your target audience, and someone decides there’s a solution that can solve all...

When it comes to PowerPoint presentation design, there's no shortage of avenues you can take. While all that choice — colors, formats, visuals, fonts — can feel liberating, it‘s important that you’re careful in your selection as...

What would life be like if managing social media was as effortless as posting a picture of a sunset? In a world where digital presence is often equated with success, proper social media management tools can make all the...

Understanding your audience is a hard job, but decoding the Gen Z, Gen X, Boomers, and Millennial shopping habits is where the real challenge lies. All generations shop differently, so you need to do some deep research to find...