Pinterest Starter Guide For Small Businesses
Probably you have heard it by this time how Pinterest can become a force that can help your small business grow. If you are a type of enterprise that relies heavily on generating traffic, then Pinterest is your bet. So how can Pinterest help your small business? Marketers are making a bee line to tryout this new social media platform because it affords them a lot of leverage that can do wonders in bringing your small business at par with well-established enterprises. This early, studies have shown how social media, particularly Pinterest could help small businesses can topple if not level with large companies.
This looming potential makesowners of small business drool at the prospect of getting a huge boost from using Pinterest to advance their business agenda and rake in the profits. With this idea firmly positioned in mind, the next question that is waiting to be answered is how could owners of small businesses ride the next wave in social media marketing? The answer lies on how well you know Pinterest and use its natural strengths to your advantage for marketing purposes. Perhaps this is the most important facet of the marketing effort that should be mastered by anyone who wishes to engage with Pinterest. If you know how this social site works, half of the battle is won.
Pinterest works by leveraging the power of the image to attract followers. Let’s face it. People are easily attracted to pictures than words. Humans are visual animals. The brain is more effective in processing information when it comes from something that is graphic. Knowing how our brains are wired towards graphic will help your better understand why the graphical nature of Pinterest works well and you can leverage for your marketing advantage.
After you have understood the nature of Pinterest it is time to do the dirty work. You need to start first with having an account with the system. Sign up for a free account with Pinterest and make sure that you complete your profile. A completed profile allows you to gain better traction among search engines. Since your profile will be indexed by most search engines, it pays to have a complete and robust profile that will help boost your brand.
Relevance matters! You must use a username that is related to your brand. This will give you a distinct advantage especially when you are using Pinterest to promote your brand. For profile pictures, it is recommended to use images that are related to your brand. Most often your profile picture will be displayed together with your pins. This increases awareness about your brand.
Creating attractive boards is the next thing a fledgling marketer in Pinterest should do. Attractive boards mean more followers which translate to more opportunities to expose your small business brand. But do note that nobody likes a copycat. Always keep in mind to pin original content. This allows you better chances of getting pinned and go viral.
Pinterest offers a brave new world of possibilities that can pay great dividends for your business. Small businesses that are starting to foray into the new social media should learn the ropes and integrate Pinterest into their marketing mix for maximum benefit. It starts with a concerted effort and a hefty investment in time to make things work. Hard work and patience is the key in making your marketing efforts in Pinterest work for you.