LATEST ARTICLES

It’s been 53 days since Hurricane Helene devastated my hometown of Asheville, but I’m going to level with you: I showered in a FEMA trailer this morning, so it’s still really hard to care about send rates and conversion...
You’ve heard it before — forms are the gold standard for capturing leads, tracking industry trends, or gathering customer feedback. But to create that conversion or feedback, you need a form builder tool. I’ve reviewed the 11 best...
Discover the latest influencer marketing trends transforming social media in 2024. I reveal key strategies, emerging platforms, and data-driven insights to elevate your campaigns
I’m all too familiar with that uncomfortable feeling in your stomach when you have to hit send on a resignation letter to your manager. (I’ve written four over the course of my career.) I always try to tell...
Discover how online advertising can transform your business with our comprehensive guide. Learn proven strategies, best practices, and tips to maximize your digital marketing ROI
For marketers, AI-generated imagery tools open up new possibilities for content personalization and campaign engagement…but only when applied in strategic, targeted ways. AI-generated imagery platforms like Flux, Runway, and DALL-E are becoming a valuable part of marketing, design,...
I’ve written hundreds of blogs as a content marketer, but I’m still susceptible to the amateur mistake of thinking about writing for SEO only after a blog is already written. However, I’ve found that it’s a lot easier...
Discover how influencer marketing can transform your brand's reach and engagement. We'll show you proven strategies to connect with your target audience and drive real results.
This week's master has worked for Lou Malnati's (pizza), Krispy Kreme (doughnuts), and now heads the marketing team at California Pizza Kitchen (back to pizza) — making her career sound like my dream delivery order after a rough Monday....
If you’re not sure what a blog is, you’ve definitely come across one at some point. Perhaps you’ve stumbled across a blog when you’ve searched “healthy dinner recipes.” Maybe you don’t know it, but you’re on a blog now....