LATEST ARTICLES

the-future-of-google:-web-strategists-predict-how-ai-overviews-&-other-search-changes-will-impact-traffic-[new-data]

The Future of Google: Web Strategists Predict How AI Overviews & Other Search Changes Will Impact Traffic [New Data]

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More than 300 marketing pros told us whether their worst fears or wildest dreams have come to fruition since the launch of Google’s AI Overviews (formerly SGE) in May 2024. The much-hyped and much-criticized event, which Google immediately...
Social media marketing engagement strategies

Top Social Media Marketing Engagement Strategies

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Discover proven social media marketing engagement strategies to boost your online presence, connect with your audience, and drive meaningful interactions across platforms
10-best-event-registration-software-tools-[+-what-makes-them-great]

10 Best Event Registration Software Tools [+ What Makes Them Great]

Alana Chinn - 0
I won’t pretend I’m an event marketer. But my mom has been a director of special events for over 20 years (shoutout to her), so I completely understand the importance of good event registration tools. I’ve heard her...
i’ve-discovered-160-of-the-best-email-subject-lines-i’ve-ever-seen

I’ve Discovered 160 of the Best Email Subject Lines I’ve Ever Seen

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I'd venture to guess you get tons of emails in your inbox every day. From coupons to daily deal sites to family invites, it's a lot to sift through—and you'll likely only click if an email has one of...
15-real-estate-social-media-marketing-strategies-that’ll-bring-in-new-business

15 Real Estate Social Media Marketing Strategies That’ll Bring in New Business

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Buying or selling a home is an important financial (and emotional) decision, and your clients want an agent they trust to protect their interests and help them navigate the complexities of the process. That's where real estate social...
40-best-buyer-persona-questions-i’d-ask-during-customer-interviews

40 Best Buyer Persona Questions I’d Ask During Customer Interviews

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Good marketing is always about the customers, period. That’s the most important lesson I’ve learned from all my wins and losses as a marketer. To launch successful marketing campaigns, you must know every detail about your audience —...
the-ultimate-guide-to-successfully-rebranding-in-2024

The Ultimate Guide to Successfully Rebranding in 2024

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While I’m not a business owner and haven’t branded my own business, I’ve been an employee at companies that have undergone large-scale rebrands. Most recently, Nickelodeon, where I work full-time in marketing, pulled off a rebranding strategy in...
a-deep-dive-into-concept-maps:-what-they-are-and-how-to-use-them

A Deep Dive Into Concept Maps: What They Are and How to Use Them

Kasia Kowalska - 0
Before Anna and I started contentki, we went to a cafe, pulled out a notepad, and began brainstorming all the services we could offer given our skills and experience. We came up with content writing, SEO optimization, and...
one-question-that-will-reinvigorate-your-approach-to-marketing

One Question That Will Reinvigorate Your Approach to Marketing

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The 2023 We❤️NYC campaign was intended to encourage New Yorkers, still pessimistic in a post-pandemic world, to show love for their city. And boy, did it ever. Last year, Maryam Banikarim royally pissed off the Olsen twins and the...
how-often-to-post-on-social-media-for-business?-a-hubspot-experiment

How Often to Post on Social Media for Business? A HubSpot Experiment

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With how quickly the internet changes, people can argue all day about how often to post on social media. Which networks should you use? How frequently should you post? And does the time you post really matter? ...
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