It's no secret that live streaming took off during the COVID-19 pandemic lockdown. It proved a valuable tool for forging and maintaining human connections as I saw personally hosting webinars and virtual meetups at my last company —...

As a content writer in the digital marketing space, I spend a lot of time breaking down industry terms, concepts, and strategies, some of which can be more confusing or difficult to grasp than others. However, I have...

If you need a refresher — or a first-time lesson — on the new product development process, you’ve come to the right place. In trying to understand for myself how to generate a new idea and bring it...

Effective media planning is crucial for any business to succeed today. Media content — images, videos, written content, and podcasts — keeps you top-of-mind with your target audience and helps you stand out from competitors by ensuring...

When I first started my small business, the thought of advertising seemed daunting. With a limited budget, I couldn't fathom spending thousands on TV commercials or ad campaigns. But over the years, I‘ve discovered that effective advertising...

You’re sitting around a conference room, trying to figure out how to best engage your leads and customers, sell more products, or just “stay top-of-mind” for your target audience, and someone decides there’s a solution that can solve all...

When it comes to PowerPoint presentation design, there's no shortage of avenues you can take. While all that choice — colors, formats, visuals, fonts — can feel liberating, it‘s important that you’re careful in your selection as...

What would life be like if managing social media was as effortless as posting a picture of a sunset? In a world where digital presence is often equated with success, proper social media management tools can make all the...

Understanding your audience is a hard job, but decoding the Gen Z, Gen X, Boomers, and Millennial shopping habits is where the real challenge lies. All generations shop differently, so you need to do some deep research to find...

Digital marketing quotes are an invaluable source of insight and direction to help you navigate the challenges and opportunities of the digital landscape. My favorite, “The best marketing doesn’t feel like marketing,” is a quote from Tom...