Campaign Structure for Beginners: The Clean 3-Layer Stack
Here’s the truth: campaign structure for beginners isn’t hard—it’s just usually taught badly. Campaign structure for beginners should feel like building a simple machine: input (traffic), filter (targeting + hooks), output (sales/leads), then tuning (testing). The problem is most beginners build a Franken-campaign: ten audiences, three objectives, random creatives, and zero idea what caused the…
