TikTok vs Meta CPM: Why Cheaper Isn’t Better (2026)
The TikTok vs Meta CPM gap looks like an easy call. TikTok CPMs can run as low as $3.50. Meta’s climb as high as $14.91. Same budget, way more eyeballs—it looks like a slam dunk. But the smartest media buyers I know don’t chase that gap. They know a cheaper impression is not a cheaper…